16-06-2022

Beslogic renews its brand image

Beslogic reinvents its brand universe to better position itself and innovate

Audrey Smyth

Responsable marketing

Press releases

Montreal, June 16 2022 ー As it approaches its 15th anniversary, Montreal-based software development and artificial intelligence firm Beslogic is proud to unveil a renewed brand image that highlights its innovative and dynamic approach.

Why renew the brand image, after all these years?

Developed by a dedicated marketing team and an expert employer branding firm, Beslogic's new image combines avant-gardism and authenticity, all in a completely reinvented universe. The initial logo remains the same, but the visual identity, atmosphere and brand orientation have been revisited to allow Beslogic to position itself as THE reference in software development, digital transformation and artificial intelligence in Quebec. 

An anti-marketing approach

This turnaround is significant for the company, which until now had expanded its business network almost exclusively through referrals and word-of-mouth from satisfied customers. "We've always grown organically, and let's just say that the fairly recent establishment of an in-house communications, marketing and sales department has brought about some very positive changes for Beslogic. After nearly 15 years in business, the rebranding is timely and a great opportunity for us to become better known in the Quebec technology industry. What is lived inside the walls of Beslogic is truly unique and we wish to make this exceptional experience known to companies and future colleagues. We have big ambitions for the coming year, so get ready to see us everywhere," says Yannick Bessette, CEO and founder of the Quebec-based SME. 

A brand new website and new services

On June 20th, Beslogic revealed its brand new website to the general public in order to present its expertise and services through a new and modernized window. The update of Beslogic's brand image supports the company's desire to grow as it obtains more and more mandates from large-scale clients and partners. This new web platform will allow the company to become better known among key players in the technology sector in Quebec and North America.

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About Beslogic  

Founded in 2008, Beslogic is a Montreal-based SME specializing in the development of digital solutions and custom software for businesses of all sizes. Beslogic's open culture encourages the free flow of ideas and promotes creativity and innovation. Expertise and collaboration are at the very heart of the company's business model and have been growing rapidly in recent years. More than fifty committed developers contribute daily to the deployment and success of many strategic projects.