Copyright 2021 © All rights reserved Beslogic
The customer experience survey sector faces many challenges. Most consumers ignore survey requests due to the sheer volume – via receipts, online and phone. The meagre data collected may be useless to help companies grow their sales.
It’s time for a new approach.
ExperienceStream is a sophisticated survey system that takes customer feedback and turns it into revenue.
With this, companies can:
Market new goods and services
Engage and help evaluate employees
Minimize nastly social media review
Increase Sales
ExperienceStream is developed by Beslogic for the client changent.io, a Kingston-based company. Beslogic, has been working with Changent, creating tools to help people and companies improve human interactions for the past decade.
After years of development and beta testing, the company introduced ExperienceStream to the market in 2019. It is expected to revolutionize the concept of customer feedback.
What is ExperienceStream?
It's a customer data collection and analysis system that uses an in-store kiosk to conduct customer expereince surveys. ExperienceStream is ideal for retail stores, restaurants and other brick-and-mortar operations. It allows consumers to provide feedback quickly – in six seconds or less!
Why a kiosk?
Most survey systems gather feedback online or through a code on a customer receipt. The problem? The response rate is dismal – around 3 percent of customers. We knew there had to be a better way. And with ExperienceStream there is.
The kiosk is placed right at the store, capturing feedback while the experience is still fresh in the customer’s mind. The result: A response rate of 27 percent – nine times that of survey requests on customer receipts.
How does the system market a business and build revenues?
The beauty of ExperienceStream is that it is much more than a survey. It is a powerful marketing tool. After a customer takes the survey, the system can generate a customized coupon to thank them and encourage them to come back to the store. More return visits equal higher sales.
Here's how it works:
A disgruntled customer uses ExperienceStream to provide negative feedback.
-
ExperienceStream immediately generates and prints a coupon apologizing for the problem and providing a discount for a future purchase.
-
The customer leaves the store feeling better and the number of negative online reviews is reduced.
How does it protect firms from negative reviews on social media?
We all know the power of social media, with a handful of negative comments going viral and seriously damaging businesses. While we cannot guarantee that all your reviews will be glowing, we can stop bad reviews before they happen.
How does ExperienceStream keep employees engaged and improve customer service?
ExperienceStream offers customers the opportunity to rate restaurant servers and retail employees. It can even show survey-takers photos of staff to make it easy to identify the person who served them. Best of all, employees receive results in real-time. Immediately following a customer interaction, they can see whether it was positive. This motivates staff to work hard to please each and every client.
